SEO a Scam? The Truth About the Industry

I frequent many SEO and Web Marketing forums on a daily basis and once in awhile there’s a debate about the SEO industry and ethics. After being involved with numerous these debates, it has become really obvious that the key issues are the important points that no two SEO companies are alike and there’s no unified methodology. รับทำ seo It’s very hard to create statements about the industry all together because it’s debatable just what’SEO’is. Mix in the fact most SEO companies keep their methodology and campaign strategies secret and we’ve a situation where every company is many different with very different results.

Fact 1 : There’s no unified SEO methodology. SEO is in fact defined by wikipedia as an activity of improving traffic from SERPs to a site. Obviously, HOW they do that is the actual question and causes the debates.

Fact 2 : The effectiveness of an SEO campaign depends on the internet site structure, site content, keywords, methodology used, and how popular the site is. A site cannot just rank for any random keyword. SEO can also be not voodoo. It’s logic, problem solving, and Web marketing mixed together. If your site provides no value to users, it probably won’t rank.

Fact 3 : Some’SEOs’do search engine optimization and some do search engine manipulation. Obviously, it’s all marketed as SEO. Unethical optimization provides results at any cost and is always temporary (usually ends in a banned domain name). Ethical optimization opens up the site to the search engines and provides long term benefits.

Fact 4 : Most SEO companies get paid whether your site gets any rankings. Unfortunately, this is actually the case with the industry. Most SEO companies implement A, B, and C and move on to the next client. Hopefully, the site ranks. When it doesn’t, they always have more clients.

Fact 5 : Most SEO companies use both ethical and unethical inbound linking strategies.To maximize profits, it’s very common for SEO companies to get bulk links from India, links on spam/scraper web sites, or sell large directory submission packages. It can also be common for SEO companies to place huge levels of the contract into inbound linking to replace the poor quality of the site optimization.

I don’t think it is fair to characterize the industry all together without working out what is wrong with it and how SEO companies can overcome it. So just how exactly do we determine what is good and bad about the industry? I have now been associated with the Web for over 10 years and, specifically, with the SEO industry for nearly 4 years and I’ve seen the inner workings of major SEO companies and worked with clients who’d been burned by their previous SEO campaigns. Coupled with numerous Web postings and forum debates talking a comparable basic problems, I’ve compiled an inventory of the very most common issues.

Problem 1: Responsibility for Results

It’s no secret that a large proportion of SEO companies take no responsibility for results. It’s a fact that no SEO company can guarantee results (and should they do, they are lying to you). It can also be a fact that the client is going for a risk by spending money having an SEO company that basically says’We’ll do what we could ‘. SEO companies simply guarantee they’ll do the task to’optimize’the site, but without full disclosure of these methodology, just what could be the client paying for? No other industry sells a product without guarantees and no specific listing of work which is completed. Obviously, SEO work is simply the sales of information and keeping the specifics of a methodology is important, but the mix of secrecy and no responsibility for results really makes SEO campaigns risky. So, how can an SEO company reduce the danger for the client and provide the very best grade of service?

Answer 1: Incentive Based Pricing

The only real way to cut back the financial risk of the client is to talk about the risk. Through incentive-based pricing, the SEO company may charge a particular percentage of the full total contract (say 70%) to cover their intellectual property and time while placing the rest of the contract price (remaining 30%) in incentives for success. Obviously, incentives and their percentage of the contract could be totally relative with respect to the campaign. This first faltering step into sharing in the danger provides both reassurance to the client that the organization believes in its methodology and places a number of the financial burden of the campaign on the SEO company. At the moment, however, not many SEO companies are willing to talk about in the danger and charge the exact same price whether the client gets top rankings or no rankings at all (or possibly even lower rankings).

Problem 2: Unethical Optimization

Unfortunately, unethical (or blackhat) optimization remains very prominent on the Web. It is also unfortunate that’SEO’has been mistakenly confused with’Blackhat SEO ‘. This is still the largest problem for SEO companies. Saying that SEO companies deal in blackhat optimization is like saying everyone who emails is just a spammer. Blackhat optimization isn’t optimization at all…it is search engine manipulation. While there is so much money linked with top rankings, there will always be a market for unethical SEO and search engine spam. Until companies realize what is ethical and unethical and stop supporting those blackhat SEO companies, they will continue steadily to thrive. This makes the industry all together look bad and does not reflect the ethics of good SEO companies. Blackhat provides fast, temporary results, but is never a great option in the long run.

Answer 2: Ethical Optimization

There’s no quick and easy means to fix blackhat optimization’s stain on the SEO industry. I’d suggest that all marketing departments research optimization techniques and educate themselves about what techniques are unethical. No SEO company will probably say they do unethical optimization. It is also not a good idea to immediately trust a business or product based simply on the rankings. Unethical optimization DOES provide rankings…just not for the long run.

It would also be helpful if the major search engines could be more open and accessible to SEO companies. Currently, the major search engines and SEO companies don’t deal with one another and have formed a kind of love-hate relationship. Because of this, many ethical SEOs have slowly moved into dark territory. Ethical optimization seeks to create sites easier accessible to the engines and help to enhance the engine’s search results. The thing is that the search engines mainly clump all SEO companies together the exact same way as uninformed users do: search engine manipulation. This is not really the case. Search engines don’t desire to reveal what they consider unethical because it would basically be providing a set of holes in their algorithms that blackhat SEOs would have the ability to manipulate further, but a precise listing of’what not to accomplish’would provide a conclusive list for businesses trying to find an SEO company.

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