1. As you begin to take into account getting a site, consider these things:
· Goals – What exactly do you intend to communicate to your visitors or to accomplish? What outcome could make you feel that your site is a success?
· Audience – With what exact categories of people have you been wanting to communicate?
· Content – What types of material could your website provide that would both attract your audience and meet your goals?
· Resources – Just how much time and money can you dedicate initially and over time to produce and maintain your website?
A website is a site is a web site. However, the kind of site that’s built for you personally will have a certain purpose. Defining the kind of site determines the features it has. If you’ll need a site that lets visitors find out about your products and services, your company generally, that is considered to become a’brochure site ‘. If your purpose is to market products and services online, you will have an e-commerce site. Perhaps you want the site to develop leads and capture the contact information of people that are thinking about your products or services. 메이저사이트 In that case, what you need is a landing page, also known as a lead capture or splash page. And, it’s perfectly acceptable to want all or a combination of any these features. In reality, most sites serve a combination of purpose.
2. The fundamental components of an operational web page are:
· The domain name (i.e., www. your company name dot com)
· The specific construction of the page(s) that are then published on the Internet
· Se submission
Make sure that whoever you engage to build/design your web page provides all the above and it’s written in the contract.
You should choose your domain name. Schedule an occasion together with your consultant to either be on the telephone together or at the same location when you go online to establish your domain name with the registrar (i.e., GoDaddy.com, NameCheap.com). **See the notes below regarding domain ownership.**
You wish to have a dot com domain name unless there are immensely overriding reasons not to get one ending in dot com. People don’t consider web page addresses ending in dot net. All the search engines default to dot com. Before you choose to get yourself a domain name that doesn’t end “.com” (probably because it’s taken), type the dot com name in the browser, to go to the site. See what the site is. Oftentimes the name is just’parked’and it may be for sale. That is a whole other topic to talk about so I won’t go into it here. If this is the case, though, contact me or another consultant to find out your alternatives for possibly purchasing it. Also, you may not want to have any dashes (hyphens) in the domain name.
Hosting could be something of a puzzle to the uninitiated. Consider it like this… You’ve a vehicle, but it has to have a steady method of getting fuel to go places. Hosting may be the fuel for the domain. You pay a hosting company to help keep your website visible on the Internet. Hosting companies charge monthly fees which usually are discounted when paid annually.
Whoever builds your website should submit it to the three main search engines, Google, Yahoo and MSN/Bing included in the deal. They handle about 95% of most searches. Google alone garners 65% of most search activity.
Side note: There are services which advertise that they’ll submit your website to a gazillion search engines for “a couple hundred dollars “.Don’t bite. Submitting a site to the Big 3 takes a few minutes. In the event that you aren’t currently working together with a consultant and wish to accomplish it yourself, call me (888-494-8445) and I’ll walk you through it.
3. Other facets of having a functional web page are:
· SEO – search engine optimization
· A shopping cart, or another method of collecting payment, if you’re selling something online
· email configuration
It’s common for folks to own a site built, and then find so it doesn’t do anything. They think it’s broken. Building it and getting hired on the Internet is one part. Having the search engines to locate it so people can visit is another part. Often the person who builds the site does not do any optimization. Sometimes they can (meaning they understand how to), nonetheless it is known as another’competency’or’deliverable ‘. In other words, SEO costs extra. And it should. Se optimization is a very specialized field. The folks who do SEO well often specialize in doing only SEO. It is intense work, approaches for effectiveness can alter rapidly; therefore the practitioners must keep themselves educated, which takes time and money.
Nevertheless, basic search engine optimization needs to be done for all sites. And it doesn’t have a PhD to complete it. If your web designer/builder doesn’t understand how to get this done, or doesn’t wish to accomplish it, you will need to locate a person who does. The designer/builder probably has someone they can refer you to. Be sure to have SEO addressed if you have your website built, otherwise “they’ll not come “.
Notes about domain ownership I’m not an attorney so be advised that everything stated listed here is my understanding, not legal advise. In the event that you need/want legal services, contact an attorney.
Technically, domains aren’t owned. They’re’leased ‘. Once you see that a domain is on the market, it’s technically the’lease’that’s being transferred, not ownership. No-one can own a domain. Maybe the government can, I don’t know.
Here’s what you absolutely got to know and focus on: Your domain name must certanly be registered in your personal name or your company’name. Period. It is common practice for consultants/web designers to register your website through their own account and start work once you’ve entered into an agreement with them. In many cases, this is done to expedite the process, to not deceive or make the most of you.
Request a printout from WhoIs which shows the name and contact information of the registered owner, the site administrator and the technical advisor. If you may not appear as the registered owner, ask the consultant to transfer the domain, free, to you. There is usually no cost from the registrar (GoDaddy, NameCheap etc.) to get this done transfer. Transferring the name is a simple procedure. Carrying it out NOW will prevent lots of headaches and legal hassles down the road. When they say the transfer is completed, get written verification for the records.
Key in your domain name at the the surface of the page where it says “begin a domain search “.Once the page arises showing that domain is taken, click onto the “click here for info” link that appears right after the domain name. You might need to enter a verification code (uniquely generated every time the page appears), then submit. The info that appears with this final page may be the name and contact information for the registered owner of the site. If you’re not on it, that you do not own it.
As well as the obvious ownership issues, there are other reasons to really have the domain in your name. You wish to be notified when the renewal comes due (this date can look on the WhoIs info); if the domain name isn’t renewed, it becomes available and can become open to the general public in 30-60 days following the renewal date. The domain you’ve spent time and energy integrating into your company will undoubtedly be purchased by someone else and it will undoubtedly be gone forever. The site could be’high jacked'(redirected and bought out by someone else) or it may simply disappear. Most of these scenarios can, and have, happened. If you’re not who owns record, you legally have no rights.
In the event that you have a site on the Internet, and find it’s not registered in your name, contact the person who established the domain right away. Ask so it be transferred to you and that documentation be provided to verify the transaction. The consultant might want to charge for his/her time, but may be ready to accept negotiation with this point.
Unfortunately, many people see themselves in the position of getting a site up and running and their relationship with the consultant has become less than optimum, or worse, nonexistent. In this case, contact the registrar (GoDaddy, Network Solutions, etc.) and require their protocol. It is my understanding that circumstances may exist wherein ownership may be transferred.